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Author: Brady Shearer

100+ Examples Prove The Best Content For Churches To Post Online

Good news! After analyzing hundreds of Facebook posts published by churches, we’ve discovered proof for the best kind of content to post online. This is crazy: Through our case study, we found that when churches prioritized this type of content over others, they saw the following results on Facebook: 3.25X more reactions/likes 8X more comments 27X more shares To make a point, I want to share with you a number of individual examples from within our case study. And show you exactly how to use this proven content strategy in your own church. First, I’ll show you how Citipointe...

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5 Social Media Rules That Have Already Changed

You and I are living through the biggest communications shift in the last 500 years. While we didn’t ask to be born during this era, we are here nonetheless, so it’s our responsibility to navigate the constantly shifting landscape in which we find ourselves. Here’s a fun little exercise. Think about how old you were in 2006? (I was 15.) Think about the fact that 2006 was not that long ago. And yet, in 2006 the following platforms did not exist as part of our cultural experience: Facebook, iPhones, Netflix, Instagram, Airbnb, Uber, Snapchat, Dropbox . . . I...

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The Most Creative Thing I’ve Ever Seen: Brady Shearer

Yesterday, over dinner, I looked across the table to my wife and said, “Never let me forget the importance of just ‘doing the work,’ okay?” She nodded lovingly. I wasn’t convinced she understood what I meant, so without any prompting I expanded on my statement. “What I mean when I say ‘doing the work’ is waking up everyday and just creating. Even if it feels like there’s no juice, no gas, no fire. Just having a routine, you know?” She nodded again. W.H. Auden, the Anglo-American poet, said, “Routine, in an intelligent man, is a sign of ambition.” This...

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December Devotion: Margin

Take a little break these days in December and re-center yourself with these devotions from the Sunday| Mag contributors. Then Jesus said, “Come to me, all of you who are weary and carry heavy burdens, and I will give you rest. (Matthew 11:28) Just yesterday, I taught a seminar to a group of local pastors on how to use social media effectively. During the question and answer period, one of the pastors made a remark about his life that struck me as a good analogy for how we go about design. He said that he and his wife planted...

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7 Subtle Marketing Tweaks You Need to Make

I tend to be an all-or-nothing person. If I make a change in my life, it tends to be grandiose and over-the-top. For instance, I recently decided that I wanted to start a running routine. But instead of just slipping on sneakers and heading out the door, I went to Nike and bought three running outfits, wireless headphones, and a running app. Even though, in this instance, I fell victim to gear gluttony, I know that some of the most effective changes we can make both in our personal and church lives are small changes. Small changes are often...

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Future-Proofing Your Graphics

When I was in high school, everyone in my youth group, without exception, was a Hillsong United fanatic. Come to any of our Friday night youth gatherings and you’d be challenged to find us singing anything that wasn’t connected to Hillsong in some way. At the time, my youth pastor held the odd belief that Hillsong was always at least “two years ahead of church trends.” I’m not entirely sure why he thought this. Perhaps it had something to do with the fact that they were located in urban Australia and we were in rural Canada. Urbanites trump yokels...

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Are Your Designs Visual Overload?

When it comes to the creative process I’ve always been an advocate of less is more. Albert Einstein’s first rule of work was, “Out of clutter, find simplicity.” This is a creative paradigm I’ve seen disregarded again and again—not just in visual design, but in all forms of art. There’s the cook, over-seasoning a dish with too many spices. There’s the drummer on Sunday morning playing much too busily. And there’s the associate pastor creating a sermon graphic that includes every detail of the new series. Less is more. Unfortunately, the less is more mantra is easier to say...

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