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Author: Michael Valletta

Why Branding Matters So Much in the Church

Branding. It shows that you know who you are and what you are about – and it helps attract people that identify with who you are. In the church world, often it’s simply the actions of the church that give it its “brand.” In the corporate world, it’s the catchy line – “Just Do It” or “I’m Loving it!” or “Think Different” – that shows people that you and your organization have it together. As a leader in your church, if you bring up branding in a meeting, you might get some peculiar looks across the table. I mean,...

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