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Author: Robert Carnes

How to Tell a Good Story on Social Media

In 2010, Brandon Stanton lost his finance job in Chicago. He took the opportunity to move to New York City and start a career in photography. He was broke. He’d never been to New York before. And he only had six months of photography experience. Stanton started a Facebook page to share his photos. His goal was to collect 10,000 portraits of New Yorkers and plot them on a virtual map of the city. He worked daily, snapping pictures and posting them online. It was mediocre. Things changed when Stanton started asking his subjects a few questions. He included...

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