Selling Technology with Nostalgia

Posted by Jonathan Malm on January 28, 2013.

Internet Explorer’s new campaign tries to sell their technology with nostalgia. Perhaps not the best way to show your product is cutting edge…

About the Author

Jonathan Malm | F T w
Jonathan is a creative entrepreneur and writer. He is the author of "Created for More," a 30-day devotional to help you develop a more creative mind. You’ll find him in San Antonio, Texas, roasting his own coffee beans and enjoying life with his Argentine wife, Carolina. You can follow him on Twitter @jonathanmalm.

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