What’s This Video For?

Posted by Jonathan Malm on August 29, 2012.

This is such a brilliant video. I couldn’t figure out what it was possibly for until the end. What if we made videos so intriguing we didn’t have to be so obvious about their applications?

About the Author

Jonathan Malm | F T w
Jonathan is a creative entrepreneur and writer. He is the author of "Created for More," a 30-day devotional to help you develop a more creative mind. You’ll find him in San Antonio, Texas, roasting his own coffee beans and enjoying life with his Argentine wife, Carolina. You can follow him on Twitter @jonathanmalm.

Become an Insider

Get exclusive articles delivered directly to your inbox. Only for Insiders. It's FREE!

👉 Sign up to be an Insider here.

Get Sunday| Mag on the go. Download the app.
📱 For iOS
📞 For Android


  1. I watched it and I still don’t know what it’s for…

    1. It’s for the band’s new single…

Leave a Comment

Your email address will not be published. Required fields are marked *