An online magazine for pastors and church leaders.

Communication & Marketing

What Keeps People Coming Back To The NCAA Tournament?

Tonight the NCAA men?s basketball tournament will come to a close as UConn and Kentucky go head to head in the championship game. As such, I?ve been thinking about why I and millions of others watch the tournament every year. Personally, I don?t have a true rooting interest in any of the schools, nor do […]