An online magazine for pastors and church leaders.


Why You Need Creative Briefs

My first reaction to receiving a creative brief was unpleasant to say the least. It was like putting on a really thick goat hair sweater. I felt tight around the collar. Itchy. The temperature in the room instantly rose 15 degrees. Then plummeted 30. Then rose again. My skin was blotchy. My throat was dry. […]