An online magazine for pastors and church leaders.

Communication & Marketing

Building a Brand that Rallies the Troops

The best thing since sliced bread. Did you know that sliced bread didn?t become popular until years after it was first invented? The reason is because the inventor of the bread slicer,?Otto Frederick Rohwedder, focused on the technology of slicing bread rather than spreading the idea of pre-sliced bread. It wasn?t until Rohwedder found a […]