An online magazine for pastors and church leaders.

Communication & Marketing

Appeals Don?t Work, but Campaigns Do

Our brains are hard-wired to match things. People are comforted by familiarity. Repetition can lead to understanding and memory. Some things need to be repeated. One of the most important things a communication team can master is identifying if an upcoming initiative is a campaign or an appeal.[quote]Some things need to be repeated.[/quote] An appeal […]