An online magazine for pastors and church leaders.

Communication & Marketing

The “Everyone” Dilemma.

Having worked with dozens of pastors, there is always one question we have to ask: ?Who are you targeting as a church?” (note to self, they hate this question!) or ?Who do you want to reach first as a church?” Without fail, every single pastor says, “EV-ER-Y-O-NE” (pronounced with eyes wide open and some hand […]