If you’re unfamiliar with what SEO is, SEO stands for Search Engine Optimization. The goal of SEO is to increase both the quality and quantity of your website traffic through organic searches. Most searches are done via websites like Google (75% of market share is held by Google) or Bing. (Anyone remember Ask Jeeves?)
Of all the Google searches, only ~2.8% of clicks are paid advertisements. Which means organic search results are incredibly important, and we need to pay attention that we’re not only showing up, but that what’s being pulled is up to date and relevant.
So, here are 5 simple tips to improve your SEO.
Create great content
Putting useful content on your page, and going in depth on one topic vs a myriad of subjects will help you rank higher in search results.
Make your page fast to load, and mobile-friendly
Google rewards mobile friendly sites. Over half of searches are done via mobile devices. So having a mobile friendly site not only helps your SEO but improves your end user experience which is super important.
Keep your plugins to a minimum
DO NOT go plugin crazy. One plugin I would highly recommend though is YOAST. Yoast will allow you to change your headlines, and manually update the metadata on your web page.
Use software like Screaming Frog to crawl your website and find broken links, discover duplicate pages, analyze page titles and meta data to help you optimize content, which are all really important when it comes to SEO.
Submit a sitemap for Google to crawl.
This is you basically telling Google, Hey! I’m here..and here are my pages. You don’t HAVE to do this. But by creating your own sitemap, you take the reigns and make sure that Google’s results are up to date in real time. This is a really helpful article from Neil Patel on how to do this.
Optimize your images
Make sure you use proper formats like JPGs or PNGs. You don’t need to be super technical to do this, there’s plenty of free software like PicResize to do this for you.
Hopefully you can take advantage of some of the free tools and resources out there! Comment below if you have any questions, I’d love to chat.