Year-end giving is often underestimated, but did you know that 20% of annual giving occurs in the month of December? And a large portion of that giving happens in just the last 3 days.
Data shows that people are excited and ready to give the last 3 days of the year, so let’s help them do just that.
HERE ARE 3 PRACTICAL TIPS FOR YEAR-END GIVING:
Start with Scripture
Allow the Bible to teach and the Holy Spirit to lead. Jesus had a lot to say about generosity, and so should we. Any instruction that we give should always come directly from the Bible, ”For the word of God is alive and active. Sharper than any double-edged sword, it penetrates even to dividing soul and spirit, joints and marrow; it judges the thoughts and attitudes of the heart.”
Frame the Ask Around Vision
People give to vision. People give to things that are tangible and real. Go beyond the “give to keep the lights on” mentality, and create a goal for generosity centered around your community. When we have the opportunity to change someone’s life, it often changes ours too. Make space for that life change through your year end campaign.
Here are some quick ideas for external generosity projects:
- 300 christmas dinners to the local food bank
- Adopt a local family, and bring Christmas to them
- Purchase a playset for a local elementary school
- Buy a car for someone in need
- Pay a month’s worth of bills for a local family
Tell Stories Tied to Your Vision
If vision draws people in, stories are what moves them. Whatever vision you have cast, share the story of who will be or has been impacted by the generosity of year-end giving.
As church leaders, we get to hear the exciting stories of life change every day. We get to see the faces and hear the heartbeat of people moved by God through the churches generosity. Bring that heartbeat to your vision of generosity.
Make It Easy
Have a mobile first strategy in place. Whether it’s an app like Tithe.ly, a custom built app, or simply an option on your website, give people the ability to give in the moment or outside of the church building. There are a lot of roadblocks when it comes to giving, and the lack of ability shouldn’t be one of them.
But what if it’s too last minute to do any of those things?
No worries! If you can’t manage an entire campaign centered around a vision and mobile giving, then you at least have an online giving option available via your website; and if you need help, Tithe.ly will do it for you. For free.
Check out the full Podcast with Dean and Frank from Tithely here: https://www.buzzsprout.com/57072/886851-year-end-giving-tips-for-churches