Easter seems to always be just around the corner.
Many of you began Easter planning last summer, and for good reason: Easter is the biggest attendance day of the year (ahead of Christmas and Mother’s Day).
It’s a great investment to ensure everything about this day is intentional. First and foremost we celebrate the resurrection, the defining moment in our faith.
If we miss this, we miss the point.
Easter is also the day the largest number of lost people voluntarily show up to church. It?s an incredible opportunity to tell them about Jesus.
As you prepare for this day, how do you communicate your Easter plans? Maybe you have postcards, Facebook ads, and email campaigns setup. But do you have a dedicated page on your site for Easter Sunday?
If not, you should.
Create a single page where everything related to Easter Sunday is clearly communicated. Make it something like yourchurch.com/easter if possible.
But what information is most important on that page? What should you include, and what should you leave out?
I’m glad you asked. Here are 6 components of a helpful Easter web page:
- Why Easter is Important. Yes, this should be at the top. And it should be both a 2 minute video (or less) and 4-6 sentences. Easter is about Jesus, not record attendance.
- When you meet. You know, service times. Make it super obvious, please. Like at the top of the page.
- Where you church is located (Map + picture). People won?t know about by your address, so give them a map. And if you have an illustrated version that shows were you are in relation to landmarks around you, great! Put directions for where to turn in the parking lot and what entrance they should use. (You do label your entrances, right??)
- Where kids go. Families are often a huge demographic for church attendance. And parents visiting a new church want to know what you offer for their kids. Make this obvious. They don?t need your event calendar for the year. Instead, give them 2-3 sentences about your children?s ministry, then tell them exactly where to go.
- What to expect during the service in the hallways. Use current pictures of the music, your preacher, (happy!) people talking in the hallways, etc. Give people a glimpse of what your church is like before they get there. And pictures are a great way to community style of dress too.
- Coming soon. Put this at the bottom. The very bottom. After everything else (get the point yet?). If someone is super interested in your church, they?ll find it. But the goal is to get them into your church on Easter, not have them sign up as a VBS volunteer in June.
Click below to download a free template for your Easter page. You don’t need to copy it exactly, but feel free to use it as a template to get started.
Already have an Easter page on your site? Leave the link in the comments below to provide inspiration for others.