In 2017 Mark Zuckerberg announced a renewed mission for Facebook, to “give people the power to build community and bring the world closer together.” Ever since then the social network has paid a lot of attention to churches and the way we build community.
They’ve also launched a number of different tools designed specifically with building community in mind. There’s a huge emphasis on Facebook Groups rather than Pages. Facebook Live was launched. Just to name a few.
Our friend Nona Jones was also hired as the Faith Based Partnerships leader at Facebook. They actually have an entire team on staff to help resource and empower churches to use Facebook’s tools to build community. Isn’t that amazing?
Today that team just launched a free toolkit with churches in mind.
It’s called the Faith on Facebook Toolkit, and you can download it for free.
It walks you through how to best use Facebook Pages, Groups, Live, Learning Units, Watch Parties, and more.