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Have you seen the new Tripp & Tyler video, “You’re Doing Twitter Wrong”? Check it:

Yes, it’s funny. (As are all their videos.) But I share it here?because I think it’s a great reminder of how we ought to audit our social media efforts. It’s easy to get caught up in results, which are defined by how audiences interact with what we share (clicks, shares, likes, comments, etc.). The Tripp & Tyler video demonstrates just how important it is to evaluate what we’re doing?through the eyes of our audience, not just through their behavior.

What if your organization’s social media voice or tone has drifted into some unintended category?like arrogance, sarcasm, or sentimentalism? Sure, you might see a dip in your social engagement metrics (whatever those are), but you won’t be able to get at the heart of the problem until you take?an honest look at what you’re doing from the audience’s perspective. That might require a conversation like the one in video, even if it’s with yourself.

There’s no way your conversation will be as funny as Tripp& Tyler’s, but it should still be helpful.



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2 replies on “Do People Hate Your Tweets?”

Scott, I had seen this video but had not taken the next step beyond empathizing with it. Great transition and application steps. I especially like how you identified a drifting possibility of sentimentalism. Never thought about that. Something we to have on my radar.

Thanks for sharing.

Thanks, Dave! I’m hoping to keep an eye on this kind of thing too. Obviously it’s easier said than done, but I feel like the video really opened my eyes to the importance of it.

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