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Adam oversees Marketing and Communications at Life Church in Fort Myers, Florida, blogs at ChurchMarketingIdeas.com, loves coke slurpees and recently released his first church marketing ebook: Trust Glue – 11 ways to create a first impression that sticks.

In our interview with Adam he shares the differences between Marketing, Branding, and Advertising and why churches should care, and shows us why it’s important to create an experience that matches your church’s core values.

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