An online magazine for pastors and church leaders.

OK Go released a new music video this week for their song “I Won’t Let You Down”. And as usual, it’s absolutely brilliant. Take a look for yourself.

I don’t know about you, but every time I see that OK Go has released a new music video, I simply?have to watch it. Whether it’s crazy contraptions, optical illusions, or treadmills, they always seem to have must-watch videos. To be honest, I don’t even listen to their music, but I love to watch their videos. I think there are a few reasons for this:

1. They Always Innovate

You won’t see anything like OK Go’s many videos. They’re always unique from other videos, and even unique from each other. OK Go isn’t in the business of recreating the wheel. Instead, they create the hovercraft.

2. They Have Fun

OK Go don’t take themselves too seriously. They have fun creating their music and videos, so we have fun taking part in their creation. It’s not hard to have fun watching other people have fun.

3. They Only Release Gold

Finally, this is key. They only release great things. If they released mediocre content, I wouldn’t be glued to their newest video. But the fact that they are consistent with their quality, I know I’m going to love each video I see. You can count on it being good, so you’re willing to risk watching their next video. You’re willing to risk your time, knowing they’ll deliver.

I wonder how much more effective our church creativity would be if we all abided by these standards. Do you think we could get our congregations glued to our next video or sermon?

Why do you love OK Go? What do you think is the key to their success? Leave a comment below and join the discussion.

About the Author


More on this topic

Related Posts

Embracing AI and ChatGPT in Church: A New Era in Content Creation

The world is changing, and the church can change with it, without losing the essence of its mission. By utilizing these AI tools, we can ensure that our messages are not only heard but resonate with our community. These are tools to aid our mission, not to define it. It is our responsibility to use them wisely and to always ensure that our messages align with the teachings and love of Christ.

Read More »